La Quinta Re-Brand

This was a part of a group project from my advanced graphic design class. Our goal was to rebrand an existing hotel chain and create a brand that is new, inviting and caters to the generations of the future. We researched the Columbian Spanish meaning of “La Quinta” and drew a lot of our inspiration from the colors, animals and textures of Columbia. My job was to design a gift bag that guests would receive when checking out of the hotel. Through the gift bag, we hoped to create a reminder of their stay at the hotel and foster a relationship between the hotel and the guests. I also designed the mock-up of the hotel’s app that would be used for check-ins, amenities and hotel events.